Brad La Pointe
Case Files · The Archive

A decade of solvingcomplex problems.

An editorial archive of product strategy, systems thinking, and digital experiences spanning enterprise software, marketplaces, fintech, AI, and consumer products.

Signature Work

The defining case studies that best represent my approach to product strategy, systems thinking, and high-craft digital experiences.

BizJetJobs aviation hiring marketplace — connecting pilots with operators

BizJetJobs

Reducing hiring friction for aviation professionals.

Tripled employer return and retention while unifying two native experiences into one scalable design system.
Product StrategyMarketplace DesignUX ArchitectureInteraction Design
Lead Product Designer4 weeks · June 2023
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Timberdoodle homeschool curriculum — homepage on laptop

Timberdoodle

Simplifying educational e-commerce for families.

Unified seven customer surfaces into one connected journey spanning digital and print.
Service designE-commerceDesign systemCross-channel
Lead Product Designer18 months
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Featured Work

Large-scale enterprise platforms, AI products, fintech systems, and operational software.

Sequoia — First American Title — Fintech / Title Insurance

Sequoia — First American Title

Rebuilding trust in the chain of title.

Tripled same-day insurance decisions on qualifying orders across three pilot states — Arizona, California, and Texas.
Enterprise toolDesign systemData-heavy UI
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GigPay — Enterprise Fintech · Payroll · Crypto

GigPay

Instant, borderless payouts for the gig economy.

Unified five payment rails into one platform that pays thousands of workers in minutes instead of days.
PaymentsBulk PayrollMulti-currency
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Optos sustainability platform — carbon and energy dashboard on tablet

Optos

Enterprise sustainability platform for operational intelligence.

Accelerated operator response from days to hours and shifted decision cadence from quarterly to weekly.
Product StrategyEnterprise UXInformation Architecture
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Orion advertising intelligence platform — campaign dashboard

Orion

Designing the operating system for modern advertising intelligence.

Unified five tenant levels into one multi-tenant platform on a shared design system.
UX StrategyInformation ArchitectureProduct Thinking
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Additional Experience

Additional work spanning banking, public sector, internal tools, and digital transformation initiatives.

Northern Bank & Trust — Banking & Financial Services

Northern Bank & Trust

A modern digital foundation built to reflect a relationship-first bank.

Unified 35+ customer touchpoints into a scalable digital system, delivered from audit to production in eight weeks.
Digital bankingDesign system
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Service Oklahoma — Venture Sprint · Public Sector

Service Oklahoma

A two-week Venture Sprint that turned an early government-services concept into a clear, stakeholder-aligned product vision.

Delivered an executive-ready product vision in a two-week Venture Sprint.
Service DesignDigital Transformation
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Icon — product screens collage

Icon

A community operating system that empowered creators and organizations to build, manage, and grow owned digital communities through integrated communication, live engagement, and collaboration.

Established the product foundation for a creator-owned community platform, designing an integrated ecosystem for conversations, live events, broadcasts, and community management.
Community PlatformCreator EconomyStartup MVP
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Let's build the nextsuccess story.

Every case study in this portfolio began with a complex problem, an ambitious team, and a decision to build something better. If you’re solving the next one, I’d love to help write its success story.

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